Cruelty Free Makeup Dupes

I’m not that blogger who has a huge collection of vegan makeup or has parted with her makeup that is still being tested on. Admittedly, I do own a few items from Maybelline and Miss Sporty and Rimmel, but this post is designed to give you a cruelty-free option for every product that is still tested on animals. I am definitely transitioning and am only buying brands that are cruelty-free, so if you do spot any products that aren’t ethical in other posts, that is why!

At the bottom of this post is a brand list of the best cruelty-free brands I’ve tried, in case you want a little inspiration and something to reference!

#1 Mascara

Mascara is a must have for any beauty bag but finding one that doesn’t clump when you apply it can be challenging. Depending on whether you’re looking for volume, length or just to separate your lashes, there are dozens of brush shapes and functions out there. Sadly, Maybelline seems to have its mascara down to almost perfection – but after sampling products from other brands, I’ve discovered a load of equally amazing mascaras that come without the price of animal cruelty. Enjoy!

Using the Maybelline Lash Sensational? Swap to the NYX Doll Eye Mascara. It’s cheaper, more attractive and comes without the price of hurting animals. I did this swap and although they both give around the same volume and length, the NYX one is just so much cuter and of course, the ethical reasoning behind the swap sold it for me.

Stuck on the Miss Sporty Fab Lash Mascara? Change to MUA’s Eye Define Waterproof Mascara; although a little spennier, you won’t have to splash out on another waterproof one *winks*.

If you love L’Oreal, I recently tried out No7 Lovely Lashes, which is a dream come true if you want volume. It’s a little more expensive but completely worth it and in my opinion, so much better.

#2 Concealer and Primer

Using the Dream Brightening Concealer by Maybelline? Trade it for the Barry M Flawless Concealer. This was one I tried and I am obsessed with the coverage of Barry M’s Concealer range, so the swap is completely worth it.

In love with the Rimmel Wake Me Up Concealer? Honestly same. However, I now much prefer the NYX Professional Concealer Wand as the colours are great, the wand is super easy to use and the coverage is probably better than that of the Wake Me Up range.

Using the Revlon PhotoReady Eye Primer? Try e.l.f.’s Poreless Face Primer.

#3 Foundation 

Loving Rimmel’s Stay Matte Foundation? Switch to No7 Stay Perfect and keep your complexion looking perfect as well as those little bunnies happy.

Urban Decay and NARS both do very sought-after foundations, both cruelty-free, for anyone searching for a foundation to replace your old one. I’m lusting after the NARS Velvet Matte Foundation Stick as it looks very efficient and has great reviews.

#4 Highlight and blush

If you use the MAC Skinfinish Highlight, opt for the Sleek Highlighting Palette instead. It’s gorgeous, £15 cheaper and works just as well, with the plus of being cruelty-free.

I also love Revolution’s highlighting palettes as they’re inexpensive and always have a range of shades, perfect for highlighting different areas of the face. They also have baked and pressed highlighter separately, again very pigmented.

#5 Brows 

Loving the Collection Eyebrow Kit? Try upgrading to the Barry M Eyebrow Kit.

If you’re obsessed with the Brow This Way Kit by Rimmel, head over to its cruelty-free little brother and try Revolution’s Ultra Brow Kit; in my opinion, the latter is perfect for both sculpting and highlighting and is probably the best of any drugstore brow kit.

#6 Eyeliner and Eyeshadow

NARS has some beautiful eyeshadow palettes, all with a range of stunning colours and very pigmented shades. Although they’re a little expensive, they are higher quality than many other palettes available and look gorgeous.

If you like your eye palettes and are trying to find more done by companies that don’t test on animals, Morphe, Too Faced and Anastasia Beverly Hills are all cruelty-free.

Sleek has a gorgeous range of eyeliners, ranging in colours and application methods for your personal preferences.

#7 Lips

Love the Kate Moss Lipstick collection for Rimmel? Swap to NYX and try out the In Your Element Lip Collection, as the colours are beautiful and will suit any skin tone.

If you love a good lippie, The Body Shop and Lush do a ton of lip balms, scrubs and butters, all in gorgeous scents and the cutest packaging. They are both ethical companies and have never tested on animals.

#8  Lashes, Nails and Brushes

Superdrug’s Own brand launches the cutest range of nails, eyelashes and brushes that are all super inexpensive and well worth buying. Plus, they’re completely cruelty-free!

If you love to paint your nails rather than stick on fake ones, Barry M is the place to go! Their massive range of shades is a definite pull factor, and they would never test on animals.

Lottie London is a great replacement brand for any others that test on animals, as their makeup brushes are adorable; plus, their beauty blenders are something else!

#9 Skincare 

Is Simple your go to? Try out Soap & Glory for guilt and cruelty-free products with the plus of gorgeous packaging and the best names ever thought up for skincare products.

Your Good Skin is a great brand that specialises in masks and moisturisers, perfect for any Simple lover. Acure Organics, Derma E and Kiss My Face also produce fantastic skincare products, all cruelty-free of course. If you’re vegan and looking for some new skincare products, look no further than the lovely Kale 3D Cleanse by Nourish London, an ethically sourced beauty brand that sells vegan, cruelty-free and 70% organic products.

For face masks, ditch the L’Oreal clay masks and upgrade to Botanical’s gorgeous Face Masks; I am completely obsessed with these and have both the Balancing Detox and the Revitalising mask and they both smell stunning, as well as being gentle on the skin, vegan, cruelty-free and organic. You really can’t beat this one and they are also amazing value.

#10 Hair

Addicted to Aussie? Admittedly, this was one I was really stuck on because of the gorgeous smell. Swap to Batiste and discover a world of equally amazing scents as well as multi-purpose products and stunning packaging. It definitely won me over! I really love the Cherry Dry Shampoo as it smells so gorgeous and always leaves my hair looking great! It’s also ideal for holidays or sleepovers as it doesn’t require any effort.

If Herbal Essences is the brand for you, try out Lee Stafford! I’m obsessed with the Hair Growth Conditioner from here and the aesthetics of the brand.

Josh Wood is the perfect albeit a little expensive replacement for any brand that tests on animals for hair colouring! Their ranges protect against ageing hair and are great for restoring natural colour, as well as never harming any animals.


No, this isn’t all cruelty-free brands ever, but it’s a short list of ones that are high quality, inexpensive and worth buying.

  • Nourish London
  • NYX
  • Botanicals
  • Barry M
  • MUA
  • Revolution
  • Lottie London
  • LUSH
  • Urban Decay
  • NARS
  • The Body Shop
  • Sleek
  • Beauty Without Cruelty
  • Superdrug Own
  • e.l.f
Disclaimer: This post does not contain any affiliate links but some products may have been gifted in return for blog posts. However, I would never feature a product on my blog that I did not like or would not use so you can expect honest reviews.

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